A Drink, A Ritual, A Social Experience

Instagram Series: Rituals (English Version)


Let’s start defining rituals in coffee as the actions performed according to a prescribed order.

These rituals come in different shapes and forms starting from that friendly grin of the cashier and the whole protocol to make a Chemex to that lovely bell-like sound coming out of the Old Mazzer sitting across the room, grinding the next order with a friendly voice in the background calling names. Playing all together to create the ultimate customer experience. Rituals come similar to traditions, giving customers something worth sharing with their peers, that can easily be repeated weekly or monthly with some sort of consistency.